Maison Alain FRANÇOIS aims for an atomized customer base | Filières Avicoles Magazine – May 2013


Canards Mulard

“Reduce the risk thanks to diversification of distribution channels and customers. This is the strategy adopted by Maison Alain FRANÇOIS (Bouaye, France) specializes in duck Foie Gras production. Thanks to its quality products, the company is experiencing growing success in export markets, particularly in Asia, and recently has to break into the local supermarkets.”


To find out more, download the Filières Avicoles’ article :

La Maison Alain FRANCOIS vise une clientèle atomisée | Filières Avicoles – Mai 2013


Article rédigé par Emeline VIENOT